I am passionate about observing users, discovering unmet needs, and evangelizing user stories.
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I am passionate about observing users, discovering unmet needs, and evangelizing user stories.
eBay Haitao App | Foundational research, concepts ideation workshop, rapid iterative testing & evaluation (RITE)
Johnson & Johnson | Global employee on-boarding experience research, concept prototyping and testing
Far Eastern Retail Group | Online-to-Offline shopping experience research in Taiwan
Decoding Shower | Quantitative research on US household water usage
COMING SOON.. Relationships of Women Over 50
eBay Haitao Website | UX benchmark research on eBay’s localized marketplace in China
Nike Running Club | Endurance running user research & strategy
Airbnb Host Research | Beyond renting house
Godrej & Boyce Group | Retail Experience Research in India